| Regarding information displays,
Mainland China had close to 500 design companies
in 2006. The IC design industry's value has
already occupied 20% of the total IC industry
in the country. However, compared to other
countries, such as Europe, America, Japan,
Taiwan, which have a mature design industry,
China still has a long way to go. How can
China's design industry scramble to catch
the fast track for development? Alchip's Strategic
Marketing and Deputy GM in the China region,
Lin Zhi Jian, feels that design outsourcing
is, in fact, a good strategy.
Domestic Design Industry's Current
Situation
Most commonly, domestic IC design companies
are small-scale entities, with weak technical
abilities and budgets, and because of this
situation, China's IC supply falls short
of its demand. Related departmental statistics
have shown that China's own design capabilities
can only support roughly 25% of the total
demand, while the remaining 70+% most be
imported/outsourced from overseas.
Mr. Lin feels that another problem with
the weakness and small-scale of the local
industry is the lack of freedom in the IT
industry. Additionally, the engineers' understanding
of creating techniques and final package
testing (beta testing) is limited. Promising,
however, is that for the past few years
more and more talented individuals have
been returning to Mainland China and starting
companies of their own. By so doing, these
entrepreneurs will help raise the overall
level of the IC design industry. That said,
it should be remembered that, while the
local IC design industry has broken some
barriers, it is still far away from meeting
the demands of motherboard/CPU makers.
The advantages of design outsourcing
"What the design industry lacks, we
excel at. A loyal, trustworthy partner for
silicon solutions, Alchip continually strives
to make its customers' creations a reality,"
Mr. Lin confidently claimed. "Alchip's
Turnkey Solution, simply put, includes all
the chip design aside from pre-design (the
framework prior to netlists/circuit channel
diagrams and RTL design) to the multiple
segments of production. We are able to assure
our customers of first silicon success and
that the production process will be optimized
and predictable."
According to our understanding, Alchip
is able to obtain and provide key technologies
from major intellectual property (IP) providers
all over the world. As such Alchip can attract
customers wishing to produce high-level
SoC products. This type of IP supply does
not merely meet current, individual technologies'
needs, but creates an IP pool from which
customers can choose. Alchip's customers
are able to utilize their own IP coupled
with the IP Alchip provides for robust Turnkey
service. This way, Alchip is able to give
a real promise to its customers for fast
time-to-market SoC solutions.
According to Mr. Lin, aside from design
companies, Alchip's customers also include
several system producers. These producers
have an even greater need for fast Turnkey
service, and, by working with these companies,
Alchip has deepened its understanding of
the system producers' demands. Having accumulated
a wealth of successful experiences, Alchip
is primed to assist chip design companies
produce products to the utmost satisfaction.
Racking-Up Design Outsourcing Success
Experienced specialists trained abroad
established Alchip in 2002, and its core
group is made up of experienced designers,
product and testing engineers. Alchip has
strong relations with other leading chip
OEMs, packaging and testing companies, which
helps expedite the entire engineering and
production processes. These close ties also
ensure that Alchip continually rides at
the forefront in engineering, chip-packaging
and testing technologies. Early, in 2003,
Alchip achieved first silicon success at
the 130 nm level. This success was rapidly
followed by 90 nm first silicon success
in 2004 and 65 nm first silicon success
in 2006. From these real demonstrations
of SoC capability, Alchip has won a large
body of loyal clientele.
Mr. Lin told reporters this year Alchip
has over 30 projects, with 65% of these
projects demanding silicon success at the
90 nm and 65 nm levels. Respecting their
clients’ privacy, Mr. Lin would not give
out the names of this year’s clients, though
he noted that domestic design companies
have already worked with Alchip to produce
chips at the 90 nm level. Alchip is also
actively trying to catch up with foreign
advanced technologies to continue raising
its own level of speed. Mr. Lin, personally,
sees a bright future for the domestic IC
design industry in China.
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